THE REAVERSE PROJECT by GUERLAIN

MNSTR AGENCY FOLLOWED GUERLAIN IN ITS COLLABORATION WITH YANN ARTHUS-BERTRAND. THE MARCH AND APRIL 2022 CAMPAIGN WAS ABOUT COLLECTING DONATIONS TO REWILD A GREEN SPACE IN ILE-DE-FRANCE. ME AND ANTONIN GUITTARD WERE IN CHARGE OF DESIGNING AND CREATING A SERIES OF 1828 BEES WITH VARYING DEGREES OF FLOWERING THAT WOULD SERVE AS A COUNTERPART TO THE DONORS. THESE BEES REMAIN IN A LUXURIOUS STYLE (NECESSARY FOR THE BRAND) WHILE EXPERIMENTING IN THE FIELD OF 3D IMAGE. FINAL BEES WERE PROCESSED IN COLLABORATION WITH DIGITAL STUDIO BONJOURLAB.



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